Our Story

 

From our heart to yours: Jewelry that lasts, stories that inspire

Clara began with a simple idea: what if everyday jewelry didn’t have to feel so... disposable?

Our founder saw the problem clearly. Most pieces looked good at first but faded quickly, irritated skin, or simply didn’t last. He believed our girls deserved better — jewelry that could keep up with real life without compromising on style, comfort or quality.

So Clara was born.

Every piece is 18K gold-plated, waterproof, tarnish-free and hypoallergenic. Designed with intention and tested for everyday wear. From the curve of a ring to the click of a clasp, we refine every detail until it feels just right.

We work hand in hand with skilled artisans across Pakistan who bring generations of craftsmanship to each piece. Their artistry gives life to our designs, turning them into lasting keepsakes that carry warmth, meaning and a little extra sparkle for life’s everyday moments.

Today, Clara is loved by over 10,000 girls across the country, and we’re just getting started. 💜